Frame design for digital communication screens
São Paulo's International Art Fair is the biggest Brazilian art fair that has annually showcased works from internationally recognised institutions, galleries and art proffesionals at the Oscar Niemeyer Biennial Pavilion since 2005.
Prata Design team worked closely with the SP-Arte team to create stunning visual digital communication for the fair. The videos were displayed on 5 screens within the pavilion, the biggest one placed right at the entrance, serving as the first thing the public saw upon entering the space. I was responsible for designing the static frames, collaborating with the motion designer, and overseeing the final result on-site to ensure that we achieved the dynamic outcome envisioned by the creative director, Didiana Prata.
CLIENT: SP–ARTE
YEAR: 2021
CREATIVE DIRECTION: Didiana Prata - Prata Design
ART DIRECTION: Izabelle Alvares - Prata Design
DESIGN: Izabelle Alvares - Prata Design
MOTION: Priscila Miquilussi
VISUAL IDENTITY: Felipe Chodin e Alexandre Drobac - SP-Arte
FILM: Abrolhos