Izabelle Alvares




Bons por Fernanda Culinarista 
Art Direction, Visual  Identity
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©2024 Izabelle Alvares

Bons por Fernanda Culinarista


Art direction and visual identity for Bons, a bakeshop in the heart of the small village of Colares, Portugal.

“Bons” is the plural translation for “Good”. Built around Fernanda's belief that good things happen slowly, the name says it plainly: good ingredients, good encounters, good moments, small repeated acts of care, one croissant at a time.

The visual identity follows her artisanal approach: the logo and the icons are handmade, the brand is hand stamped on the packaging, one single versatile label was produced to be used in pouches, boxes and everything else she decides to produce.

The photo art direction is quiet, intimate, and a little nostalgic, made to live with the vibrant brand colors. Tradition and novelty held in the same frame — her bakeshop's daily choreography turned into art visible through a big window, inviting people in.
YEAR: 2025

Naming, Visual Identity, Photo Art Direction