ThirdLove — Breathable Silicone Nipple Covers

A new braless solution for ThirdLove, designed for all-day wear and built around a shade range that finally took skin tone seriously. From the compact case to the campaign imagery, every touchpoint needed to feel as considered as the product itself.

YEAR: 2026

CREATIVE DIRECTION: Sydney Gilbert
PACKAGING DESIGN: Izabelle Alvares
ART DIRECTION: Bianca Mackill
STILL LIFE ART DIRECTION: Izabelle Alvares
STILL LIFE PHOTOGRAPHY: Greg Abraham
PROP STYLIST: Lionel Dulce
SOCIAL ART DIRECTION: Izabelle Alvares
VIDEO DIRECTION: Meredith Underwood
VISUAL DESIGN: Trevor Rowell and F Agency
COPY: Anna Paywall

The Challenge

ThirdLove was moving into new territory — a category where the line between functional and clinical is easy to cross. The brief asked for something that felt premium, body-inclusive, and desirable, across packaging, e-commerce, and social, all at once. The concepting landed in showing the breezy feeling the perforation

Packaging

The compact storage case was more than a functional detail — it became part of how the product communicated care. The minimal package with a cutout showing the product translated the idea of a premium product that does not need fluff to comunicate it’s effectiveness.

Still Life and Organic Social Art Direction

[1–2 sentences on the visual system you built: surfaces, light, palette, mood.] Each colorway was shot to stand on its own while reading as part of a coherent family. [Add what made the approach yours — texture choices, compositional restraint, a specific lighting decision, etc.]

Organic Social Media

[1–2 sentences on the shoot: what you were going for, who you cast, what you styled, what platform you were thinking about.] The goal was continuity — the social imagery had to feel like it came from the same world as the still life, without repeating it.

[One sentence on where the work lives and, if relevant, how it landed.] Assets are live across thirdlove.com and Instagram.

Izabelle Alvares

About LinkedIn izabellealvares@gmail.com

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